全整合電商營運服務商-欣新網（2949）宣布策略投資東南亞最大品牌營運服務商 aCommerce Group Limited，以 1350 萬美元，折合新台幣約 4 億元，正式建立雙方長期策略夥伴關係。
欣新網表示，此次合作不僅是一項策略投資，更象徵公司正式邁向下一個成長階段；未來雙方將整合台灣、日本、菲律賓及東南亞市場資源，結合AI、數據、品牌營運及在地營運能力，共同打造亞洲AI品牌服務平台，協助品牌以單一合作夥伴快速拓展多個亞洲市場。
根據顧問公司Momentum Works報告指出，東南亞電商市場在2025年商品交易總額（GMV）成長22.8%，達到1576億美元（約5兆新台幣），成長幅度較2024年的12%更為強勁。加上日本、台灣等發展成熟的電商市場，亞洲儼然已成為全球品牌拓展海外營收的重要市場。
過去品牌進軍亞洲，往往必須在不同市場各自建立團隊、尋覓在地合作夥伴，導致營運成本高昂、跨市場管理複雜。近年愈來愈多品牌改採區域化經營，期望透過單一合作夥伴管理多個市場，以更精簡的組織架構提升營運效率。因此，能夠一站式整合品牌營運、AI、數據、物流與跨市場營運能力的平台，正成為品牌拓展亞洲不可或缺的關鍵支援，這也正是欣新網鎖定的核心戰場。
欣新網總經理黃懷恩指出，亞洲品牌競爭的核心，已從單純的流量比拚，轉向AI、數據與營運能力的全面整合。他強調，欣新網要打造的並非僅止於電商代營運服務，而是一個能協助品牌快速搶進亞洲市場的AI驅動品牌營運平台，讓品牌得以單一窗口、跨市場同步佈局，掌握亞洲下一波成長新商機。
欣新網近年積極拓展亞洲市場，2025年營收規模已突破新台幣57.16億元，創歷年新高，年增21.24%；其中日本市場透過策略夥伴建立品牌營運能力，菲律賓市場營收則較2024年成長近6倍，證明欣新網的品牌營運模式具高度可複製性。此次藉由投資與aCommerce建立策略夥伴關係，將進一步擴大東南亞市場布局，建立橫跨台灣、日本及東南亞的區域營運網絡。
aCommerce成立於2013年，總部位於泰國曼谷，年營收約為3.8億美元，為東南亞最大品牌營運服務商。該公司營運涵蓋泰國、新加坡、馬來西亞、印尼及菲律賓、並擁有9座先進物流中心，以及逾32間直播銷售攝影棚，提供品牌營運、倉儲配送、數位行銷及數據服務，以及結合自有數據、AI分析及AI Agent 的統一電商平台。公司服務超過220個國際及區域品牌，包括三星、聯合利華、雀巢、萊雅及Panasonic，協助品牌在各大電商平台、DTC官網、社群電商及新興數位零售平台上管理、優化並擴大其數位商務業務。
在股東結構部分，國際知名投資人包括NTT Docomo Ventures、DKSH、January Capital，以及KKR旗下Emerald Media等知名國際機構，不僅提供財務投資，相關市場資源為其帶來更大的投資綜效。
aCommerce創辦人暨集團執行長Paul Srivorakul表示，欣新網在台灣建立了成熟且具規模的電商營運模式與平台，在品牌營運、MarTech（行銷科技）及數據驅動商務方面具備深厚能力。雙方在能力與市場布局上高度互補。結合欣新網的優勢，以及aCommerce在泰國、新加坡、菲律賓、馬來西亞及印尼深厚的在地營運能力，我們看見一個明確的機會，能協助數百個新舊品牌加速其在亞洲的數位商務拓展。
法人分析，隨著東南亞電商市場持續高速成長，欣新網若能透過自身成熟的電商代營運經驗，藉由此次機會進一步結合aCommerce在東南亞的在地營運能力，將有助其從台灣領先的電商營運服務商，逐步發展為亞洲AI驅動品牌營運平台，擴大規模經濟，強化下一階段營運成長動能。
HHG (2949), a leading fully integrated e-commerce operations service provider, announced a strategic investment of USD 13.5 million (approximately NTD 400 million) in aCommerce Group Limited, Southeast Asia’s largest brand commerce enabler. Through this investment, the two companies have officially established a long-term strategic partnership.
HHG stated that this collaboration is not only a strategic investment, but also marks the company’s entry into its next phase of growth. Moving forward, the two parties will integrate market resources across Taiwan, Japan, the Philippines, and Southeast Asia. By combining AI, data, brand operations, and localized operational capabilities, they aim to jointly build an “Asia AI Brand Service Platform,” helping brands rapidly expand into multiple Asian markets through a single integrated partner.
According to a report by consulting firm Momentum Works, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by 22.8% in 2025, reaching USD 157.6 billion (approximately NTD 5 trillion). This represents stronger growth momentum compared with the 12% growth recorded in 2024. Together with mature e-commerce markets such as Japan and Taiwan, Asia has clearly become a key market for global brands seeking to expand their overseas revenue.
In the past, brands entering Asia often had to build separate teams and identify local partners in each individual market, resulting in high operating costs and complex cross-market management. In recent years, more brands have shifted toward regionalized operations, seeking to manage multiple markets through a single partner and improve operational efficiency with a leaner organizational structure. As a result, platforms capable of integrating brand operations, AI, data, logistics, and cross-market execution capabilities in a one-stop model are becoming essential support systems for brands expanding across Asia. This is precisely the core market HHG is targeting.
Vince Huang, General Manager of HHG, pointed out that the core of brand competition in Asia has shifted from a pure battle for traffic to the comprehensive integration of AI, data, and operational capabilities. He emphasized that HHG aims to build more than a traditional e-commerce agency service. Instead, the company is developing an AI-driven brand operations platform that can help brands rapidly enter Asian markets, allowing them to expand across multiple markets through a single point of contact and capture the next wave of growth opportunities in Asia.
HHG has been actively expanding its presence in the Asian market in recent years. In 2025, its revenue exceeded NTD 5.716 billion, reaching a record high with year-on-year growth of 21.24%. In particular, HHG has established brand operations capabilities in the Japanese market through strategic partners, while its revenue in the Philippine market grew nearly sixfold compared with 2024. This demonstrates the high replicability of HHG’s brand operations model. Through this investment and strategic partnership with aCommerce, HHG will further expand its presence in Southeast Asia and establish a regional operations network spanning Taiwan, Japan, and Southeast Asia.
Founded in 2013 and headquartered in Bangkok, Thailand, aCommerce is Southeast Asia’s largest brand commerce enabler, with annual revenue of approximately USD 380 million. The company’s operations cover Thailand, Singapore, Malaysia, Indonesia, and the Philippines, operating nine advanced fulfillment centers and more than 32 live commerce studios to provide comprehensive services including brand operations, warehousing and fulfillment, digital marketing, and data services. aCommerce also offers a unified e-commerce platform that integrates proprietary data, AI analytics, and AI agents.
aCommerce serves more than 220 international and regional brands, including Samsung, Unilever, Nestlé, L’Oréal, and Panasonic. The company helps brands manage, optimize, and scale their digital commerce businesses across major e-commerce marketplaces, direct-to-consumer websites, social commerce channels, and emerging digital retail platforms.
In terms of shareholder structure, aCommerce is backed by prominent international investors including NTT Docomo Ventures, DKSH, January Capital, and Emerald Media, backed by KKR. These well-known international institutions not only provide financial investment, but also contribute strategic market resources that create greater investment synergies.
Paul Srivorakul, Co-founder and Group CEO of aCommerce, stated that HHG has built a mature and scalable e-commerce operations model and platform in Taiwan, with deep capabilities in brand operations, MarTech, and data-driven commerce. The capabilities and market footprints of the two companies are highly complementary. By combining HHG’s strengths with aCommerce’s deep localized operational capabilities in Thailand, Singapore, the Philippines, Malaysia, and Indonesia, the partnership presents a clear opportunity to help hundreds of new and existing brands accelerate their digital commerce expansion across Asia.
Market analysts noted that as Southeast Asia’s e-commerce market continues to grow rapidly, HHG is poised to further combine its mature e-commerce operations experience with aCommerce’s localized operational capabilities in Southeast Asia through this strategic partnership. This will support HHG’s evolution from Taiwan’s leading e-commerce operations service provider into an Asia-focused, AI-driven brand operations platform, expanding economies of scale and strengthening growth momentum for its next stage of development.
