全整合電商營運服務商–欣新網（2949）公告115年第一季財報，合併營收達新台幣14億元，年增16.83%，創歷年同期新高；稅後淨利0.24億元，EPS 0.74元。公司4月單月營收達新台幣5.12億元、年增25.69%，前4月累計營收19.12億元，年增19.08%，同步改寫歷年同期新高。
董事會同步決議通過買回庫藏股案，擬自5月13日至7月10日止買回普通股500張，以轉讓股份予員工，買回區間價格為40元至85元，若股價低於區間價格下限將視情況繼續買回。公司強調，此次規劃庫藏股主要目的為激勵員工及提高員工向心力，希望藉此留任優秀人才，同時展現對營運前景與獲利能力的信心。
觀察首季營運表現，欣新網表示，隨著近年品牌合作規模擴大，公司第一季營收與營業毛利持續成長，惟獲利受營業費用增加影響，較去年同期略減，主要原因為因應品牌客戶增加與業務規模擴大，公司進行人力與營運量能佈局，團隊規模已由去年第一季的180多人增加至250人，以確保服務量能足以支撐持續攀升的營收與獲利的營運需求。
欣新網指出，目前公司已走過快速擴編階段，短期內人數預期不再大幅增加。隨著組織規模與營運量能逐步到位，並結合AI應用導入營運流程，未來將持續聚焦深化品牌合作與提升作業效率，看好在營收規模持續成長下，整體獲利結構可望進一步優化。
欣新網總經理黃懷恩表示，在經營成本持續攀升與電商生意越來越難做的市場環境下，使得品牌更仰賴專業代營運服務以求突圍，公司透過跨通路營運、精準行銷與數據整合分析能力，協助品牌提升銷售效率與獲利空間，隨著品牌合作規模擴大與營運效益逐步顯現，也展現欣新網營運體質與市場競爭力持續提升，公司對未來營運成長深具信心。
展望第二季，欣新網表示，5月雖適逢報稅季，但母親節檔期仍具穩定消費需求，市場動能將集中在高折扣與高轉換率的促銷活動。公司已提前透過直播與內容導購佈局檔期，積極拓展新客來源，並結合新舊客數據分析與數位行銷解決方案，強化導流與變現效率，預期檔期銷售將有不錯表現。隨著母親節檔期效益逐步發酵，以及6月電商年中促銷檔期陸續展開，公司看好第二季整體營運動能將持續增溫。
Hsin Hsin Galaxy (2949) Reports Record Q1 2026 Revenue of NT$1.4 Billion, Up 16.83% YoY; Board Approves Treasury Share Buyback for Employee Incentives
Integrated e-commerce operations service provider Hsin Hsin Galaxy (HHG, TWSE: 2949) announced its financial results for the first quarter of 2026, reporting consolidated revenue of NT$1.4 billion, up 16.83% year over year and marking a record high for the period. Net profit after tax totaled NT$24 million, with earnings per share (EPS) of NT$0.74.
Revenue for April reached NT$512 million, up 25.69% year over year. Cumulative revenue for the first four months of the year totaled NT$1.912 billion, up 19.08% year over year, also setting a new record for the period.
The Board of Directors also approved a treasury share buyback program, under which the company plans to repurchase 500,000 common shares between May 13 and July 10 for transfer to employees. The repurchase price range is set at NT$40 to NT$85 per share. Should the share price fall below the lower end of the range, the company may continue repurchasing shares depending on market conditions.
The company said the buyback is primarily intended to incentivize employees, strengthen employee engagement, and retain key talent, while also demonstrating confidence in the company’s operating outlook and profitability.
Commenting on first-quarter performance, Hsin Hsin Galaxy said that as the scale of its brand partnerships has continued to expand in recent years, both revenue and gross profit grew during the quarter. Net profit, however, was slightly lower than in the same period last year due to higher operating expenses.
The increase in expenses was mainly attributable to investments in workforce expansion and operational capacity in response to a growing number of brand clients and a broader scope of business. The company’s workforce has grown from more than 180 employees in the first quarter of last year to approximately 250 employees, ensuring sufficient service capacity to support the operational demands arising from continued growth in revenue and profitability.
Hsin Hsin Galaxy noted that the company has now moved beyond its period of rapid workforce expansion, and headcount is not expected to increase significantly in the near term. As its organizational structure and operational capacity continue to mature, and as AI applications are increasingly integrated into its operating processes, the company will remain focused on deepening brand partnerships and improving operational efficiency. With revenue continuing to grow, the company expects its overall profit structure to improve further.
Hsin Hsin Galaxy General Manager Vince Huang said that amid rising operating costs and an increasingly challenging e-commerce environment, brands are increasingly turning to professional e-commerce operations services to navigate these challenges and drive growth.
Through cross-channel operations, precision marketing, and integrated data analytics, the company helps brands improve sales efficiency and profitability. As the scale of its brand partnerships expands and the resulting benefits continue to materialize, Hsin Hsin Galaxy believes this reflects the continued strengthening of its operational fundamentals and market competitiveness. The company remains highly confident in its future growth prospects.
Looking ahead to the second quarter, Hsin Hsin Galaxy said that although May coincides with Taiwan’s tax filing season, consumer demand during the Mother’s Day shopping period remains stable, with spending expected to be concentrated around heavily discounted, high-conversion promotional campaigns.
The company has positioned itself ahead of the shopping period through livestreaming and content-driven commerce initiatives, while actively expanding its new customer base. By combining analysis of new and existing customer data with digital marketing solutions, Hsin Hsin Galaxy aims to strengthen traffic acquisition and monetization efficiency, and expects solid sales performance during the promotional period.
As the benefits of the Mother’s Day shopping season continue to materialize and mid-year e-commerce promotional campaigns roll out in June, the company remains optimistic that overall operating momentum will continue to strengthen throughout the second quarter.