欣新網（Hsin Hsin Galaxy）現已能在單一工作區內，為台灣及東南亞的所有品牌合作夥伴投放橫跨蝦皮（Shopee）、Lazada 與 TikTok 的廣告。
我們榮幸地宣布與 Epsilo 達成媒體策略合作夥伴關係。Epsilo 是一家為全球廣告團隊內部各項工作流程打造的 AI 平台。
對於我們而言這項合作提升了團隊能為品牌創造的價值。
電商平台的廣告投放講求「速度」。每當促銷活動成效良好，必須即刻加碼不錯失轉換業績的機會；而成效不佳時，則需立即縮減——這涵蓋了每一家店鋪、每一個市場以及檔檔「大促」。若全靠人工操作，無論團隊多麼優秀，能為品牌帶來的成長終究會面臨瓶頸。
因此，我們重構了整體的營運模式。現在，欣新網團隊直接在 Epsilo One 平台上為每個品牌帳戶進行規劃、發布與優化。大促日前依排程提前拉高預算，並於活動結束後回調。
廣告預算隨成效靈活流動，所有品牌、媒體平台與市場皆統整於單一視圖中，讓管理階層能對整體品牌組合一目了然。
日常例行公事交由自動化處理，我們的團隊則專注於核心優勢：產品組合規劃、關鍵字策略、創意素材，以及帶動品牌實質成長的策略思考。
這為合作夥伴帶來了什麼價值：
- 廣告帶動的 GMV 月增逾 20%，即使預算規模擴大，ROAS依然保持穩定。
- 為營運團隊省下高達 60% 的日常繁瑣手動工作，將寶貴精力重新投注在品牌夥伴所信賴的策略思維上。
我們正逐步將此營運模式擴展至更多品牌組合中，並與 Epsilo 攜手邁向下一個發展階段。
「為所有品牌打造的單一工作區。整合平台與自動化機制為我們守住預算底線，讓我團隊的專業判斷能全心專注於實現成長。」
—— 數位媒體經理
感謝推動這項轉變的欣新網團隊，也感謝與我們並肩打造這一切的 Epsilo 團隊。我們非常期待雙方未來的深度合作。
了解我們是如何做到的： https://www.epsilo.ai/customers/hhgalaxy
Hsin Hsin Galaxy x Epsilo: Elevating E-Commerce Ad Performance Across One Workspace
Hsin Hsin Galaxy now runs advertising for all brand partners on Shopee,
Lazada, TikTok from one workspace. Across Taiwan and the Southeast Asia.
Today, we are proud to announce a strategic media partnership with Epsilo,
an AI platform for every workflow inside an advertising team, globally.
For the brands we grow, this changes what our team can do for them.
Marketplace advertising rewards speed. Budgets need to move the moment a
campaign is working and step back the moment it is not, across every store,
every market and every Double-day campaign. Doing that by hand puts a
ceiling on how far a team can take a brand, no matter how talented the people are.
So we rebuilt how we operate. Our specialists now plan, launch and
optimize every brand account in Epsilo One. Budgets rise ahead of the
biggest campaign days and settle back afterward, on schedule. Spend follows
what is performing. Every brand, every media platform and every market sit in
one view, so our leaders see the full portfolio at a glance.
Automation carries the routine. Our people focus on what we do best: product
mix, keywords, creative, and the strategy that grows our brands.
What it means for our partners:
- Ads GMV growing 20%+ month over month, with blended ROAS holding steady as budgets scale.
- Up to 60% of manual work taken out of our operators’ day, reinvested in the thinking our brand partners trust us for.
We are rolling the same operating model out across more of our brand
portfolio, and building its next stage together with Epsilo.
“One workspace for every brands. The unified platform and Automation
holds the budget line so my team can spend its judgment on growth.”
,Digital Media Manager
Our thanks to the Hsin Hsin Galaxy team who made this shift happen, and to
the Epsilo team for building it alongside us. We look forward to what comes
next, together.
How we did it: https://www.epsilo.ai/customers/hhgalaxy
