欣新網今日宣布董事會決議以自有資金 4.8 億日圓（約台幣 9,633.6 萬元），取得日本上市公司 Brangista Inc. 旗下電商營運支援公司 Brangista Solution 合計 30% 股權，結合當地成熟的品牌、通路與營運資源，建立承接國際品牌跨市場需求的在地能力。

Brangista Solution 深耕日本電商營運逾 20 年，為欣新網 2024 年成立日本子公司株式会社 HHGalaxy Japan 時的合資夥伴，由營運合作深化至資本結盟，欣新網將藉此強化日本在地客戶、平台與電商營運資源，並與既有台灣、菲律賓及東南亞布局串聯，加速亞洲跨市場品牌營運網絡。

根據日本經濟產業省最新資料，2024 年日本 BtoC 電商市場規模達 26.1 兆日圓，年增 5.1%，電商滲透率提升至 9.8%，未來仍具長期成長空間。欣新網表示，進軍日本並非單純增加海外據點，而是結合當地成熟的品牌、通路與營運資源，建立承接國際品牌跨市場需求的在地能力。

Brangista Solution 隸屬東京證券交易所 Standard 上市的 Brangista Inc. 與 NEXYZ.Group 集團體系，已形成具規模的日本電商營運基礎設施，累積已支援逾 2,000 家企業，目前營運規模涵蓋約 600 家公司、3,000 個電商網站。

Brangista Solution 服務平台包括日本樂天市場、Yahoo! Shopping 與 Amazon，並由札幌、東京、大阪及福岡等據點服務全日本，其服務範圍從銷售策略、廣告投放、數據分析到客服與訂單處理一應俱全，更已取得日本樂天 RMS 認定夥伴認證，年流通額逾 400 億日圓（約台幣 80 億元）。

欣新網總經理黃懷恩表示，這次取得 30% 股權後，既可結合對方的日本客戶基礎與平台操作經驗，加速當地拓展，並將把欣新網在台灣、菲律賓及東南亞的營運網絡提供給日本品牌，讓合作從把海外品牌帶進日本，進一步形成將日本品牌帶向亞洲的雙向模式。

黃懷恩指出，品牌進軍海外最大的障礙，往往不是電商平台，而是缺乏熟悉當地市場、平台與供應鏈的營運團隊，如今欣新網不打算在每個市場從零開始，而是與當地具規模及實績的夥伴結盟，再導入自身的 AI、數據與品牌營運能力，未來希望讓品牌只需一個窗口就能布局多個亞洲市場。

欣新網今年上半年合併營收 31.52 億元，年增 22.82%，續創歷年同期新高，黃懷恩指出，下一階段將同步推進海外市場與 AI 應用，整合台灣、日本、菲律賓及東南亞的客戶、人才、平台與供應鍊資源，逐步從台灣的全整合電商營運服務商，轉型為「亞洲零售AI基礎設施」的長期方向前進。

HHG announced today that its Board of Directors has resolved to acquire a total of 30% of the equity of Brangista Solution — an e-commerce operations support company under Japan’s listed Brangista Inc. — for JPY 480 million (approximately NT$96.336 million), funded from internal resources. By combining Brangista Solution’s mature local brand, channel, and operational resources, HHG will establish the localized capabilities needed to serve the cross-market requirements of international brands.

Brangista Solution has been deeply rooted in Japan’s e-commerce operations sector for more than 20 years and served as HHG’s joint venture partner when HHG established its Japanese subsidiary, HHGalaxy Japan Co., Ltd., in 2024. Deepening the relationship from operational cooperation into a capital alliance, HHG will strengthen its local Japanese customer base, platform capabilities, and e-commerce operational resources, and interconnect them with its existing presence in Taiwan, the Philippines, and Southeast Asia to accelerate the build-out of an Asia-wide cross-market brand operations network.

According to the latest data from Japan’s Ministry of Economy, Trade and Industry, Japan’s B2C e-commerce market reached JPY 26.1 trillion in 2024, growing 5.1% year on year and lifting e-commerce penetration to 9.8%, with room for continued long-term growth. HHG stated that entering Japan is not simply about adding an overseas location, but about combining mature local brand, channel, and operational resources to build the localized capabilities required to serve the cross-market needs of international brands.

Brangista Solution operates within the corporate group of Brangista Inc., listed on the Standard Market of the Tokyo Stock Exchange, and the NEXYZ.Group. It has built a substantial e-commerce operations infrastructure in Japan, having supported more than 2,000 enterprises to date, with a current operational scope covering approximately 600 companies and 3,000 e-commerce websites.

Brangista Solution’s service platforms include Rakuten Ichiba, Yahoo! Shopping, and Amazon Japan, and it serves clients throughout Japan from bases in Sapporo, Tokyo, Osaka, and Fukuoka. Its services span the full spectrum from sales strategy, advertising placement, and data analytics through to customer service and order processing. It is also a certified Rakuten RMS partner, with annual gross merchandise value exceeding JPY 40 billion (approximately NT$8 billion).

Vince Huang, General Manager of HHG, said that the 30% stake allows HHG to draw on Brangista Solution’s Japanese client base and platform expertise to accelerate its local expansion, while making HHG’s operational networks in Taiwan, the Philippines, and Southeast Asia available to Japanese brands. This develops the collaboration beyond bringing overseas brands into Japan and into a two-way model that also carries Japanese brands into the wider Asian market.

Huang pointed out that the greatest obstacle facing brands going overseas is often not the e-commerce platforms themselves, but the absence of operational teams that genuinely understand the local market, its platforms, and its supply chains. Rather than starting from scratch in every market, HHG forms alliances with local partners of proven scale and track record and then brings in its own AI, data, and brand operations capabilities, with the aim of enabling brands to build a presence across multiple Asian markets through a single point of contact.

HHG reported consolidated revenue of NT$3.152 billion in the first half of this year, up 22.82% year on year and a record high for the period. Huang noted that in the next phase the company will advance overseas market development and AI applications in parallel, integrating client, talent, platform, and supply chain resources across Taiwan, Japan, the Philippines, and Southeast Asia, as it moves step by step from a fully integrated e-commerce operations service provider in Taiwan toward its long-term direction of becoming the “Asian Retail AI Infrastructure.”